I had the privilege of leading the brand strategy for the Buchanan Estate, a distinguished new event venue in Kentucky. Collaborating closely with our senior brand designer, who spearheaded the logo design, I directed the development of a cohesive brand identity system.
This work encompassed messaging, visual identity, and scalable systems designed to position the Buchanan Estate as a premier destination for events. The project reflects my commitment to crafting meaningful brand experiences that resonate with audiences and deliver business value.