I partnered with our strategist and designer to craft a comprehensive brand strategy for Westbrae Natural, focusing on positioning, messaging, and competitive analysis. My role included leading the redesign of the brand’s visual system and spearheading the creation of product photography through innovative 3D modeling techniques.
3D animated Canimations™ created by my team
This work revitalized the brand's market presence and highlighted its natural, wholesome values to better connect with consumers.
Westbrae Natural started as a small grocery store in Anaheim, California, and became one of the most authentic organic-certified national brands to date. We are continuing a larger strategic partnership that will build an online digital ecommerce presence, and act as a storytelling device to detail the mission of Westbrae — to save the world one bean at a time.