I was challenged with bringing awareness to Family Planning Telehealth services, targeting diverse groups, and letting men know that family planning is for them too. Research suggested that audiences felt most comfortable with a healthcare professional delivering the message and that convenience was a key motivator for using the service.
Pictured above: 1/2 page ad
Each creative piece is tailored to the state’s main audience segments. The copy addresses pain points (uncovered in the discovery phase), and doctors invite users to start their telehealth journey.
For paid digital and social media placements, we ran a variety of static and video ads, such as the one above. I scripted and directed the production/animation of the videos.