Chris Cable was writer for the the Coming For You Campaign for Zoo Knoxville.
I spearheaded the concept and execution of the 'Coming For You' campaign for Zoo Knoxville, which teased the grand opening of the ARC Campus, showcasing incredible reptiles and amphibians.
My role involved developing the creative strategy and collaborating with the media team to execute a comprehensive plan across social, digital, and programmatic channels. I directed the creative team through production, wrote both the teaser spot and the launch commercial, and led on-set direction to bring the campaign vision to life.